- 22nd Monday 2013
- Global Advertising,Outdoor Advertising Effectiveness,Social Media,Uncategorized
As of date, The Apple App Store and the Android market-place (Google Play) each approach 1,000,000 live mobile apps! Even if you or your company has developed the most innovative app, that would address your audience like never before or even play a strategic role in your marketing efforts, you still face the formidable challenge of getting your app noticed in the sea of apps and adopted by hopefully, paying users.
So how do you go about getting your app noticed? Read the following check list before you embark on the road to marketing your app.
It’s critical that you understand who your target market is and where they dwell online during initial product development itself. Find & use relevant Internet forums and meet-up groups and make them aware of your upcoming product. This way, you get feedback about your app before you even launch, as well as collect a database of potential customers. Reach out to these future customers by notifying them when you finally release your product. A solid seeding strategy that targets key influences will be free or with minimal expenditure but it can work wonders!
Get Your App Reviewed:
Getting your app reviewed favorably is one of the best ways to get people downloading it. On this front, iOS developers should check out ManiacDev.com, which has compiled an exhaustive list of Apple app review sites listed in order of Alexa ranking. Many of these sites also review Android apps! A few favorable reviews from the right sources will most definitely set the ball rolling and in ideal cases even provide with an impetus to your launch.
Clear Cut Communication:
As has been established several times over in the world of internet marketing, content truly is king! Make sure any written copy is clear and concise. Every app needs a short and easy-to-understand description, without any industry jargon. Use images to ensure that people know exactly what the app is about, and reference any third-party endorsement (like positive reviews) to build trust. Generally people don’t read past the first few lines, so make sure it is clear what the app is offering straight away.
Integrate your Efforts
Adopting a multi-channel approach is crucial for a successful app launch. PR should work hand-in-hand with a well thought out social media, marketing and advertising strategy – and make sure they go out at the same time. Also, make sure that your app in beta mode only to a small number of audiences for focus group testing and incorporating the improvements. Save all your integrated efforts for the big launch after all reported bugs during the focus group testing period have been ironed out.
Post the launch phase, make sure that your efforts are sustained and that users keep getting regular updates about the app, Along the if you start getting social mentions make sure you have social mechanisms in place to acknowledge the same to the community of your app users.
Following the above steps should be your hygiene checklist before it goes live! If you would like to build an app for your business or get would like to market your app, get in touch with us!