Any business with a street address and phone number should be able to be Google searched or found on various other search engine platforms. If you are small-medium business owner, a localized SEO effort allows for this and can put you on the search results map, providing visibility and a lot more. For larger enterprises being found on the web or being searched for is not an issue. But, being found for the right things is the matter of concern.
There are a few basic must-haves to improve or establish visibility on the digital front. This blog explores the ways Interactive goes about in providing the same to our clients.
Search Engine Optimization:
On-page & Off Page optimization: There are two aspects to an SEO effort that need to go hand in hand to ensure your website or web property comes up when a user is searching for your
Increasing Your Social Media Visibility
As more businesses realize the low cost and big opportunities (however overhyped) of social media, making a splash there becomes more difficult. Instead of trying to “out-social” your competitors, develop a content strategy that engages your customers and prospects by addressing their pain points.
The Power of Blogging
Blogs are essential marketing tools for any business or non-profit looking to increase online visibility. Since each blog post is a new web page, and each web page is a new opportunity to rank well for a given search term, it’s quick and easy to target new keyword phrases with your blog.
These are often forgotten in the social media days, but don’t overlook the power of email marketing. By getting people to subscribe to your opt-in ezine, you get permission to deliver new web pages into their inbox on a weekly or monthly basis.
Webinars are gaining in popularity as a way to market a business’s products and services, educate consumers, and even as ways of generating additional streams of income. Tools like Glance and GoToWebinars make it easy to put on webinars whether for free or as paid events.
Measure Your ROI (Return on Investment)
To determine if your increased activity is increasing your online visibility and business, you’ll need to measure your results. Traffic reports like Google Analytics will help you determine if your search traffic is going up, and through which medium you’re getting more leads.
Making sure you meticulously follow the above practices will ensure that your business’s visibility improves on the digital front and you are able to constantly receive leads for your company. If you would like for us to provide value for your business with effective digital marketing options then do get in touch with us.