It’s much easier to sell and promote something good than it is something bad. You’d think that was obvious, but apparently Linked In have spent so much time trying to sell, they have forgotten to look at what it is they are actually pushing you towards. Every time I go onto Linked In from my phone, I get directed to a page that asks me to install their app. Yesterday I clicked to download it and got taken to the app page, which shows an average review score of 1.5 stars and is full of reviews talking about how useless it is. Now surely someone at Linked In might have noticed that reviews for the app have been consistently terrible, and set in motion a better app? Or at the very least realised that because the mobile website does everything the app does, they don’t need to hassle us with the install option (which only then reminds us how crap their app offering actually is). Pushing us a weaker product has all the hallmarks of basing the strategy around a business objective not the end user.