- 17th Sunday 2013
- Outdoor Advertising Effectiveness
In modern outdoor advertising, the choice of tools is not limited to a few. Digital and non-digital tools are both available for brand owners to promote their brands. Today’s blog will provide brief information about the various tools of OOH Advertising currently used (digital & non-digital).
Digital Tools of Outdoor Advertising
Digital out of home tools of brand Advertising mostly refer to the dynamic media distributed across place-based networks in various venues that include restaurants, cafes, shopping malls, public spaces, arenas etc. Digital OOH media typically feature independently addressable billboards, product display boxes, jukeboxes, kiosks, screens, LCDs, backlit translits etc. One advantage of digital out of home tools is that all these media can be remotely controlled and changes can also be done in any of the ad message or design displayed through these tools. Interactive, lively and a more interesting medium of brand promotion DOOH (digital out of home) tools have enhanced the overall promotion practices of brand owners through OOH media.
Non-Digital Tools of Outdoor Advertising
Non-digital tools of outdoor advertising mostly refer to those types of media distributed across substantial spaces. Three non-digital tools of outdoor advertising are briefly explained below-
Bulletin Billboards- Usually located in highly visible or heavy traffic areas such as major intersections, crossroads, highway diversions; bulletin billboards provide high visibility which further leads to significant impact on customers.
Bus Advertising- A subset of transit media, bus advertising or brand information stick to commuting buses firmly establish rich awareness and also generate quick brand recall with high profile exposure of the brand.
Lamp post banner ads- Lamp post banner ads are one of the conventional modes of OOH Advertising which are still in practice. Sited everywhere – in the streets and roadsides, lamp post banners allow advertisers to target precise geographical locations and provide massive appeal to customers of that particular geographical location.