It is common knowledge by now that, your customers are using the web on their smart phones to locate business like yours. To that effect, mobile apps are proven to increase sales, bring in new customers and boost customer loyalty. The success of e-commerce has caused retailers to find ways of adopting the personalized interactivity of online shopping to make the offline shopping experience more compelling. Leading retailers are turning to mobile apps to drive sales, brand reinforcement, customer relationships, and to improve the shopping experience.
Take for instance the case of eBay. EBay is using its local delivery mobile application to help consumers find last-minute Mother’s Day gifts and bolster sales. The company is currently running a promotion and offering free delivery to help out last-minute Mother’s Day shoppers. The initiative is a great way for the company to reach consumers in a timely way.
As well as driving sales, retailers are also pushing for special customer experiences through the use of these apps. Many retailers are investing in mobile apps, not primarily to drive transactions directly from this new channel, but also to drive offline sales. Their focus is not to get customers to buy via their mobile phone but to extend the phone to become an essential part of their offline shopping experience.
Some of the most common kind apps to drive retail sales include:
Store locators allow the mobile customer to easily locate the nearest physical store to them
In-store availability allows the mobile customer to check in real time if a product is in stock in a physical store
Integrating social media into your app allows customers to virally promote your products via their Facebook account.
Product Finder / Search
Some retailers are providing advanced product finders using the embedded phone camera.
Persistent Shopping Cart
The synced cart in their mobile app acts as reminder of what they came to the store to buy.
Ratings and Reviews
Enable customers in your brick and mortar stores to access your online ratings and reviews directly from your mobile app.
Flyers / Newsletters
In-app flyers and newsletters provide an excellent way to drive shoppers to your brick and mortar locations.
Create a deals or offers section in your app to allow in-store shoppers to quickly find the deal of the week instead of walking the isles of your store to find the bargain they are looking for.
If you would like for us to help add value to your business by creating such apps for business do let us know!